GE Plastics and Hyundai launch QarmaQ

GE Plastics and Hyundai launch QarmaQ

Source: www.gulfnews.com

Dubai: GE Plastics and Hyundai Motor Co recently launched QarmaQ, a first in the crossover coupe vehicle segment, both companies said in an e-mailed joint statement yesterday.

QarmaQ is Hyundai's Advanced Technology Demonstration Vehicle (ATDV) that showcases over 30 environmentally progressive technologies led by the innovative Elastic Front, a solution that can help reduce the risk of severe injuries in crossover utility vehicle (CUV) pedestrian collisions.

Designed at Hyundai Motor Europe's design and technical centre in Russelsheim, Germany, and engineered in close cooperation with GE Plastics, QarmaQ develops over 30 key technologies which will be selectively incorporated into Hyundai's new models to be rolled out from 2008 to 2014.

"GE Plastics is committed to developing greener, lighter and aesthetically pleasing solutions to support our customers in creating vehicles with reduced environmental impact," said Gregory A. Adams, vice-president and General Manager of GE Plastics, Automotive. "We believe that working together with Hyundai, we helped them develop an exciting new CUV that demonstrates greater environmental responsibility as well as improved safety, design and high performance."

"QarmaQ demonstrates our commitment to safety innovation and our determination to bring more environmentally responsible technologies to the market," said Dr. Kwon Moon-Shik, Hyundai Motor's Vice-President of Advanced Technology.

"We chose to partner with GE Plastics because of their commitment to the environment and their wide range of innovative materials and technical capabilities."

QarmaQ is lighter, stronger and more economical than any current production CUV in its class.

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